Goals

We know that what gets measured gets done, and our CR initiatives should be no different. A key objective of the materiality analysis we completed in 2014 was to help us identify the right long-term goals that would best drive our CR efforts over a sustained period of time. These goals, which we seek to achieve by 2020, will guide and focus our efforts over the next five years, and we look forward to reporting on our progress in each subsequent CR report.

Energy*

15% reduction in energy use intensity (EUI) of the like-for-like portfolio

Water*

15% reduction in water use intensity (WUI) of the like-for-like portfolio

Residents

33% increase in our Net Promoter Score from a 2014 baseline

Associates**

Overall engagement in the top 25% of companies surveyed

Community

Increase annual community investment to $2.2M total cash and in-kind

* We calculate the energy use intensity on properties that have energy usage turned on for a full two-year period in those areas that we financially control. The consumption is then weather-normalized and divided by the square footage of those areas. We calculate water use intensity on properties that are stabilized for a full two-year period and use whole-building data. The consumption is then divided by the number of apartment homes.
** Normative benchmarks – a comparison score based on data from all companies that collect employee survey data with our vendor. The benchmark is a collection of all survey responses from the previous three years and represents nearly 16 million respondents from 20 industries and more than 200 countries. The full survey will not be conducted every year.