We know that what gets measured gets done, and our CR initiatives should be no different. A key objective of the materiality analysis we completed in 2014 was to help us identify the right long-term goals that would best drive our CR efforts over a sustained period of time. These goals, which we seek to achieve by 2020, will guide and focus our efforts over the next five years, and we look forward to reporting on our progress in each subsequent CR report.


53% reduction in scope 1 and 2 greenhouse gas (GHG) emissions and 47% reduction in scope 3 emissions by 2030.

Energy 1

15% reduction in energy use intensity (EUI) of the entire portfolio


15% reduction in water use intensity (WUI) of the entire portfolio


20% reduction in landfill-bound waste across our portfolio by 2023 2


33% increase in our Net Promoter Score


Increase annual community investment to $2.2M total cash and in-kind

Associates 3

Achieve 75th percentile or better on associate engagement and satisfaction

1 We calculate energy use intensity on properties that are stabilized for a full two-year period in those areas within the community that we operationally control. The consumption is then weather-normalized and divided by the square footage of those areas. We calculate water use intensity on properties that are stabilized for a full two-year period and use whole-building data. The consumption is then divided by the number of apartment homes. Graphs not drawn to scale.
2 To normalize data and to control for any shifts in waste and recycling numbers related to portfolio changes, we will calculate this goal using pounds per apartment (lbs./apt) intensity metric, normalizing the waste generation to a per residential unit number.
3 We use external benchmarks from our vendor as well as historical three-year average data in arriving at our engagement percentage thresholds. The full survey will not be conducted every year. We calculate the target on properties that are stabilized for a full two-year period.